The recent merge of Sneaker Culture into mainstream pop culture continues to thrive where corporate entities now look to use Sneakers as a selling point and way to co brand themselves into what appears to be a lucrative marketplace. With recent partnerships formed by JB Classics and Ford Motors, and the recent AT&T commercial amongst so many other interesting points of discussion, its seems only fitting that something like this partnership between Puma and W Hotels be the next move. Puma’s personalised design studio, the Mongolian BBQ will now be available to guests of the W’s hotel chain. Guests will be able to go online from November 14 to create their shoes and they will be delivered to them within 6 weeks. Prices start at $100. Info from High Snobiety.