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BMW Defining innovation by Theo Jansen

Posted on 09 February 2008

This BMW South African ad campaign was shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, this commercial, entitled "Kinetic Sculptures" forms part of a broader campaign which serves to highlight BMW’s market leadership in the fields of technology and innovation. " The laws between art and engineering exist only in our mind". More from Theo Jansen here.



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