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Eric Haze Mountain Dew Project
March 20th, 2008 |
Eric Haze is one of the most decorated artists around having produced work for the likes of The Beastie Boys, LL Cool J and even producin his very own pair of sneakers with Nke which are one of the finest collecatbles around. Rather than give Haze a number of questions to answer I was able to talk to the famed artist.
Eric Haze is a self confessed "populist" and always finds it rewarding producing work that is appreciated and available for those who enjoy his work. Therefore when approached by Hawaii Mike to do this project Haze had to be producing work with that philosophy in mind and in addition he was not interested in working on "another smoke and mirrors" or "hit the market" project. Having relocated back to New York where his roots are Haze was attracted to the Mountain Dew Green Label Project with a new campus in mind, having worked on many mediums of art and design including sneakers, clothing, paintings and many, many more this was seen by Haze as a genuine "challange". Haze approached his work for the bottle with the bigger picture the centre of his focus and wanting to learn from the challange to bring out his best work to make "the best MD bottle".
This project was made more fascinating with Haze being involved in almost every aspect of the product from the more obvious, design of the artwork to feature on the much talked about bottle down to the finer details of the installment which was a huge success. "Pulling the lens back" to showcase his work in the best possible fashion after having spent many years in Los Angeles Haze did not want to "focus on past work" which had put him on the map and yet evolve his work which became so signature of the artist while establishing himself in New York. Haze realy thrived of the opportunity and took responsibility with a positive attitude of "here and now" which resulted in a design that reflects his style yet is moving in a bright and exciting new direction. Taking this on board Haze approached the work "regardless of corperate" influence and set out produce a piece that "made sense personally and as a designer" with fine art as his motivation.
Being involved in every little aspect of the installation the location had to be the best there was and the space 21st Street (the old Cheetah) in NYC really "jumped out" and grasped Haze’s imagination. With the space having providing such inspiration the idea of "stars and arrows" became the basis for the work really culminating in some spectacular work with the product celebrating the event also in mind. Producing and locating work to fit the location was a task Haze could thrive on with one feature definitely being the piece which ammassed a 10′ x 30′ installation consisting of 24 individual canvases, produced in a grid system to create one larger final piece, based on an 8′ long original charcoal drawing. As Haze took on a more of a "producer" role he set out to work on a product to celebrate the release of the ‘MD Superstar’ and having already produced 2 dimensional work for the bottle Haze set out to work on something less "predictable" wanting to keep away a product people are used to seeing. And with the "stars and arrows" theme in mind Haze approached Gabriel Urist to design a piece worthy to celebrate the nature of event and work.
In addition Haze wanted to reflect on his return to New York and with his involvement being more than "just an artist" he was able to entice some really
which proved an advantage
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TED BIG VIZ Book
March 20th, 2008 |
"The BIGVIZ is an exploration in visualizing the Big Ideas presented on the TED mainstage. Two visual cartographers, David Sibbet and Kevin Richards, created over 700 spontaneous sketches of the presenters’ ideas using Autodesk Sketchbook Pro software running on Wacom Cintiq tablets and rendered on a Perceptive Pixel multi-touch display. These tools illustrate the power [...]
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Visvim Record Jacket
March 20th, 2008 |
Visvim continue to produce items with elements from many different locations, cultures and society’s with their very unique philosophy which surrounds quality and design. This latest edition of the Record jacket has a very traditional feel to it with the waterproof material, the two lines around the fore arm and perhaps most distinctively the colors [...]
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Noah Butkus Spring/Summer Collection
March 20th, 2008 |
Artist Noah Butkus is one of very few great artist’s who can convert their work from canvas to material with great effect. His latest collection contnues to portray his dark yet very playful feel to his work which has made him become a world reknown artist. Check out the collection of tees he has just [...]
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Stussy x Kate Gibb Interview
March 20th, 2008 |
With the capture of another great artist Stussy’s collaboration with Kate Gibb has culminated in another great collection of tees being produced. We previewed the run of four and the work of Gibb just recently, now comes an explicit interview with the artist who has produced work for the likes of the Chemical Brothers, The [...]
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Arkitip No. 0045 Evan Hecox
March 20th, 2008 |
We previewed a small glimpse of the latest issue of Arkitip just the other day and now comes the release of issue No. 0045, Evan Hecox. The publication features Evan Hecox, Cody Hudson & Todd St. John and also includes editorials from Studio von Birken/Ben Pogue, Tony Arcabascio, Nieves, C.R. Stecyk III, Frank Novak & [...]
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adFunture at China Design Now Exhibition at V&A Museum
March 20th, 2008 |
adFunture have just come of the back of curating a small feature for the opening festival of China Design Now Exhibition in Victoria and Albert Museum in London. This impressive milestone produced some signature work on designer figures is fairly impressive, especialy when you consider the work is sitting in a national museum the stature [...]
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Polaroid Spectra "Blitz"
March 20th, 2008 |
Polaroid fans will be more than aware of the companies passing, many of you I’m sure will be scampering for film and camera’s in an attempt to make them last. If you are, this Lomo ‘Spectra’ is a great way to fill the void, they are available now online for just US$80, or US$110 with [...]
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Mark Ward for Burton
March 20th, 2008 |
The latest artist to take part in Burton’s ‘Project 13’ Artist Series is Londoner Mark Ward, who has given the snowboard giant a taste of his style with this limited edition t-shirt. Burton is yet another major brand to add to Ward’s already impressive client list – check out our recent interview with him to find [...]
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Fatsarazzi ‘I Got You’ Exhibition
March 20th, 2008 |
One of our personal favourites here at SlamxHype, is London’s man about town and legendary photographer Fatsarazzi. Otherwise known as Fats, he is set to put together his first London Solo Show at Beyond the Valley’s Gallery entitled ‘I Got You’ and will open on April 15. The exhibition will feature a small collection of [...]
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