• Nike Basketball Fuses Football

    May 1st, 2008 |

    Basketball fuses football as Nike remixes 2 of the world’s most iconic sports in its latest Nike Dunk series. Innovation and inspiration, the basis of the Nike brand.

     

    The Nike Dunk, Be True to a legend * 1985 saw the pioneering launch of a basketball shoe that could—and would—become part of the college basketball uniform, created not only to help the players dunk on opponents, but also to flash authentic, audacious pride for their schools. What started as an “every color, every school” agenda was soon remixed to “anybody, everybody” as culture and sport crossed genres with an intensity never before witnessed and a new age of self-expression was born. Representing this movement was the Nike Dunk, a basketball hi-top that became an icon of boldness, both on the court and off. It’s a shoe that began as a way to fly our team colors and resulted in a way to show our individuality as skateboarders and other fringe cultures adopted the Dunk. Twenty-three years later, what was born on the hardwoods now lives among a global neighborhood. The Dunk is a basketball shoe, a skate shoe, a vintage shoe, a piece of history, and a work of art. But above all, the Dunk is a reminder of what happens when we ‘Be True.’ We make the Dunk what we want it to be. If there ever was a democracy in the form of a shoe, this is it.

    *Be True: Nike Dunk takes on Football. * “Past, present and future: those are the ingredients of Nike’s innovation process,” says Nike’s Design Director Jesse Leyva, whose team created the Summer 08 Dunk collection. “We are the best sports brand in the world. Be True, for me and my team, is being true to our heritage of sports.” This seasons’ design direction stands out for its remix of 2 major Nike sports: basketball and football. It’s where two extremes meet on one shoe. But mostly, it’s about Being True to the principles of sports and innovation.

     

    The collection draws inspiration on the European football games taking place this summer as a starting point, and continues with a world tour of football, from Europe to Asia, ending with the ultimate football celebrating country, Brazil.

     

    Flying our team colors and our flags became the inspiration for the unique color combinations in the Summer 08 Nike Dunk pack. True insiders are reminded of the sport in a palette of color combinations that allude to the flags and football kits of teams across the globe.

    The world tour of creative inspiration continued with the Eastern Pack, which resulted in colorways that allude to the Asian hotbeds of football fandom. Rounding out the football inspired collection, the Brazil 08 Pack marks the 10th anniversary of the iconic football boot, the Nike Mercurial. A Dunk in Varsity Blue, Maize, and Grey colorway and using the same materials as the Mercurial will be introduced in Summer 08.

     

    From the hardwoods to the football pitch, the Nike Dunk proves once again that it is the ultimate shoe for fans to show their true colors.

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  • Sophnet x Visvim

    May 1st, 2008 |

    Sophnet and visvim have collaborated on a small range of products that will be released exclusively at Soph’s Japanese outlets this Saturday. Available are a calf leather Logan bearing a rubber ‘Sophnet’ badge on the heel in visvim’s customary looping handwritten script, a studded Gutter Belt plus a Homer Tote bag adorned with tiny Soph [...]

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    Category - News    

  • Nike "Take It To The Next Level" Soccer Commercial Directed By Guy Ritchie

    May 1st, 2008 |

    Having witnessed a number of impressive commercials from Nike for soccer, the latest which has aired just in time for Euro 2008 would have to be the best so far. Nike premiered its new commercial during Manchester United victory over Barcelona at Old Trafford and news that the ad was directed by Madonna’s boo Guy [...]

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    Category - News    

  • Rockers NYC Poster Art Exhibition

    May 1st, 2008 |

    Rockers NYC shot out of the Lower East Side of New York in 2002 with a their unique visual style is showcased worldwide at specialty boutiques like Union, MHI, Patta amongst others. Their latest move is an art showcase of Rockers NYC poster art at the Swagger Flagship store in Harajuku beginning Saturday May 10th [...]

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  • New Balance x Hectic x Mita MT580

    May 1st, 2008 |

    New Balance have made some very interesting releases of late, an none so better than the Triple Threat editions. One of the entities from the Triple Threat trio Hectic have worked on two impressive colorways with famed sneaker store from Ueno in Tokyo Mita. The colors and tones used on the popular MT580 model are [...]

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    Category - News    

  • David Bellemere Photography

    May 1st, 2008 |

    Thanks to Grotesk for bring the work almost unknown and discrete photographer David Bellemere to my attention, a photographer who I had heard of but know little about has work with the likes of Flaunt and Playboy France has a true feel of ‘erotic, romantic and cinematic" to his work. Having seen the images on [...]

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    Category - News    

  • Hiroshi Fujiwara At The Nike Campus

    May 1st, 2008 |

    Honeyee have compiled an impressive feature from Hiroshi Fujiwara’s recent visit to Nike WHQ in Beaverton, Oregon. Amongst the images captured the ever popular Hiroshi Fujiwara sat down with some of the finest names from Nike like Tinker Hatfield, Mark Parker, Jarret Reynolds, Mark Smith and Globel Creative Director Richard Clarke who he put together [...]

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    Category - News    

  • Staple Spring/Summer 2008 Cut and Sew Collection

    May 1st, 2008 |

    Staple as an entity continues to grow with some distinction and the clothing line is just part of the phenomena. Staple’s Spring/Summer collection for this season offers a great cut and sew collection featuring simple items with effective design and cuts including hoodies, short’s, polo’ and trousers that are very impressive. Available now at the [...]

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    Category - News    

  • Way Out West

    May 1st, 2008 |

    Adam Weissman known for his influence on the scene at Stussy also has got a lot to offer musically and that is an understatement…
    "As another April shower soaked our furrowed brows this morning, our minds turned to sunny California. People of LA, half of your state may be on fire, but at least the dye [...]

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  • Eastpak x Raf Simons Backpacks

    May 1st, 2008 |

    If the first collaboration between these two entities were not impressive enough these surely are, Eastpak an innovator in bag and Raf Simons an innovator in style have teamed up for a second coming. With some very unique designs these are sure to be very popular come the the release at Oki-Ni, with these three [...]

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    Category - News    

  • Krink Posters

    May 1st, 2008 |

    News has surface of Krink posting dropping soon, this is welcome news for any Krink fan with two impressive pieces of work to look out for. The first features the Squeeze Markers and the second see the Ink Markers in full effect, no word on the release details but be sure to seethem become available [...]

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    Category - News    

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