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Nike Dunk High Octagon Quilted Color Pack
May 12th, 2008 |
The date in which the XXIX Olympics games begins in China has been implemented by Nike in many fascits of design for product this year. August the 8th 2008 otherwise resembled by 888 at Nike can also be portrayed by a octagon bringing us to this electrifying Dunk which features a guilted effect providing a [...]
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Erik Brunetti Interview
May 12th, 2008 |
Erik Brunetti has taken time out to talk with Steven Vogel, who’s website Black Lodges continues to grow into an impressive list of who’s who interviews. Erik Brunetti who has built an empire with his label Fuct which began in the very early 90’s has talked about his passion for music and much more. So [...]
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Un minuto
May 12th, 2008 |
If you’ve been in Milan during the 90s you should know Dumbo. Dumbo’s tags covered half of Milan’s walls. More than 10 years later, italians can jump back and see Ivano "Dumbo" Atzori’s artworks during this brand new exibition.
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On the bus ride from the airport to Milan proper, I gazed out the bus window to [...]Category - News
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+41 Interview
May 12th, 2008 |
+41 have played a pivotal role in the scene not only in Europe but around the world in recent years. The design company based in Switzerland work on many mediums and really made a move when they produced the famous Chocolate sneakers, the rest you could say is history. We caught up with Phillipe from +41 to talk more about the group of designers inspiration and what they are working on as we speak…
Can you please describe your motivation was to become a designer?
For my part it has always been a wish and a natural thing, maybe due to the fact that my grandfather was a graphic designer, my grandmother a photographer, my father a photographer, his sister a graphic designer and my mother went to the same art school as my father (the same school than my wife did) I have been into art and design since day one, I have always been drawing etc
How did +41 start and how did the name +41 come about?
First of all +41 is the name of a small brand which is comprimised of graphic designers: Laurence Jaccottet, Ivan Liechti and me, so we are first of all graphic designers working under the name of //DIY (Do It Yourself). We started +41 as a mandat, a guy asked us to create our own brand and he was supposed to support the product and the all financial part, that ended before the first collection came out so we split and kept going on, on our own. +41 is the switzerland international dialling code.
Special paper edition “Submit Text” the story of Roger featuring Florian Chevillard
You work on many different canvases and mediums of design what would you consider your favourite?
Yes we like to cross boundaries and interact with different fields of creations, mix mediums etc, we do a lot of photography but it’s pretty hard to say what we do prefer, I think the best thing we like is to be able to switch from one to the other! Experiment and use the best medium depending on the project, not mixing everything just to mix it but for us creation is complex and it’s good to think about the best way’s to express ourselves! We also really like to get deep in a monomaniac process, just depend on the purpose and so the project.
+41 Crew
Do you travel a lot? Especially for inspiration for your work?
I try to travel as much as possible its really a big source of inspiration, to see other countries and people! Traveling, its maybe one of he most important thing to do in a life…
Can you tell us a bit more about the chocolate sneakers made with Nike?
The choco sneakers is a long story… we did the first one for the mag Sneaker Freaker and when we saw the result we immediatly thought we should do more and especialy mini ones! We were already working with Nike at that time and so they got involved right from the beggining because they loved the idea and saw that the result was just perfect!
All our choco products are made in a old chocolate house in Lausanne, its called Blondel and is in the same place since 1850.
You have done a lot of work with Nike and if the chocolate sneakers did not put you on the map the Air Max 1 definitely did. How is your relationship with Nike unique and what sets the tone for your work with them?
The chocolate sneakers definetly put us on the map, we produced them for many Nike events around the world did so much press etc… for the Air Max 1 yes it was a success, but the big surprise for us was the opportunity to see our shoes getting auctioned by Christies in Zurich, that was quiet crazy because it was really the first time they where doing an auction like that! It was a step forward in the recognition of the sneaker movement its a bit historical… We try to always come up with fresh idea’s and perfect realisation! For us its really important that everything we do with them has to be perfect and innovative, we always care about the concept as much as the formal apsect! Otherwise everything is possible! We are always trying to do our best even if its for a low budget project it has to be perfect other wise we dont do it!
Special collaboration with Reine et Roi NYC
Where do you see +41 at the moment especially with many, many people trying to make tees at present?
As I said for us we are more graphic designers than stylist or whatever so we are not really in this war for making the best hyppest coolest tees in the world! we do our thing and try to make it inteligent funny and beautiful but we are not following the trend or whatever but its funny to see how sometimes everybody seems to be mind connected hmmm
we are just graphic designers trying to put some cool clothes because we like that! and its working rather good, people seems to like what we do propose.Has music always been a big part of your life and do you see it as inspiration and motivation for your design work?
Yeah sure Music is one of the most important and inspiring thing in my life, i’m producing and have other music project going on like UBS a production team that I created and manage with my man Yvan Jacquemet aka Peacemaker, one of the biggest Hip-Hop and R’n’ B producer in europe. Also at +41 we are all big music consumers , Ivan is a real records collector, all type of good music he knows so much about music and he also plays records in parties over here! So yes its really a source of inspiration and about music we gonna soon put out a new BigPants record! he has made so many great songs since the last album!
You have been creating publications for some 6 years now, how do you continue to keep them fresh and new?
Good question, we are just trying to do our best by creating things that make sense and be beautiful, we try to develop as much as possible a way to think and a way to approch creation by the most appropriate reflection, and that for each project, more than trying to aplly an esthetic or a design… and we always like to play with references and put a bit of humour in what we do! It’s important to bring some surprise we always like when the public have to rethink how they were considering you and your work!
You are currently involved with the Nike1/1 Exhibition, was that a natural move considering your previous work with Nike?
Yes, they just asked us if we would like to take part and we said yes of course, it was perfect timing because we were already working on the sneaker sacralization theme, so we applied this thinking to the football context by creating a similar instalation we did for Cellophane.
Nike 1/1 Project ‘Holygame’ Art Basel June 4-8
The piece that you created was entitled ‘Holygame’ can you describe the piece and tell us a bit more?
Yes like I said it talks about football sacralization the cult to this game! It’s a kind of representation of what could be a prayer monument for this sport! The shoes create a kind of pyramid and enclosed in it you have the ball, standing like a precious item at the centre of attention, the shoes are stretched by the tension between the shoe lace’s, the structure is extremly tense! So it’s possible to make a parralelism between this structure and a football team, the link between the players the tension between them and its also about the force that you can find in this sport or in the stadium, the tension between the fans the supporters, sometimes its positive sometimes negative but anyway its powerful!
What do you see for the future of +41?
To take new directions, get involved in new projects, experimenting new fields, to discover new things and new people. So more projects, more challenges and most important: having FUN! We have so many ideas… sky’s the limit!
Check out the +41 website along with the DIY website for more news.
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New Blogazine by Mare139 1/OF Volume 1
May 12th, 2008 |
Mare139 who continue’s to impressive with each project has compiled the first installment of his ‘blogazine’ 1/OF. With the name taking inspiration from the common term used "There can only be one" what Mare139 is trying to do is publish personal interest and profiles of uniquely original, people, thoughts, places, things etc. "My first profiles are [...]
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Neighborhood x Mens Non-No "Destroy Forever" Tee
May 12th, 2008 |
Japanese fashion magazine Mens Non-No are the latest enterprise to work with the ever present Neighborhood. The final outcome is a tee featuring some artwork in typical Neighborhood fahion yet quite refreshing with a very 70’s esque image of a pin up girl entitled "Destroy Forever". ShinsukeTakizawa has dropped the news of the tee avialable [...]
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Seonna Hong’s “Viscery Loves Company” At Kaikai Kiki
May 12th, 2008 |
LA based Seonna Hong recently presented her debut solo exhibition at Takashi Murakami’s new Kaikai Kiki Gallery entitled “Viscery Loves Company”. SuperTouch captured the collection of new works had a very warm and fuzzy feel making Hong a name we are sure to hear a lot more off. Take a look below and get over [...]
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Mama Summer 2008 Collection
May 12th, 2008 |
For the summer 2008 collection Mama takes you back to the Roaring 20’s when smoke-filled speakeasys and jazz clubs were the place to get a cocktail during Prohibition. A time when flappers were chopping their hair into bobs and hiking their skirts up and showing their ankles – so scandalous! Mama celebrates this exciting period [...]
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Nike Air Force 1 Bird’s Nest
May 12th, 2008 |
Described by Hiroshi Fujiwara as the "ultimate canvas" the Nike Air Force 1 has played an influential role both on and off the court since its creation back in 1982. Having seen many artist’s create inspirational Air Force 1’s and transcend the culture bringing us to this very impressive edition grasping inspiration from the monumental [...]
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realmad HECTIC Pile Sneaker
May 12th, 2008 |
realmad HECTIC have compiled this very interesting plimsole, taking inspiration from such sneakers like the Adidas gazelle and similar silhouttes to produce this distinctive design. Featuring a terry cloth material and Yop’s name on the heel this very minimalist pair of footwear entitled the Pile is available in a number of electrifying shades making for [...]
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