"They’re already the staple in quality denim, but now it seems as though Levi’s is trying to take over the viral video game. For the follow up to their widely blogged about back-flipping jeans video, they’ve released a new digital commercial that features a dude free floating away in helium-filled jeans.

Using duct-tape and a hot-air container, the afro-sporting guy in the video starts to drift away in his slacks until he crashes into a dumpster—hilarity. The spot is already racking up views around the net, and Levi’s made sure they got their signature back pocket some shine less than 30 seconds in."

Thanks to Complex for the words.