Heineken®, the world’s leading premium beer brand, today announced their partnership with the LA-based retail store Union LA, and fashion designer Mark McNairy, for the “Heineken 100” program—an influencer and celebrity seeding program that celebrates tastemakers that represents Heineken’s “Man of the World.” For the partnership, Union LA and Mark McNairy created a signature colorway…

The Heineken Red Star Access tour continues on its second leg with the aid of the Roc Nation. G.O.O.D. Music has passed the baton to the Roc Nation roster of artist including headlining acts J. Cole and Melanie Fiona to carry on the party for the rest of the summer. Each stop on the tour…

Complex challenged artist Jayson Atienza to customize one-of-a-kind art pieces influenced by the iconic beer brand for a truly luxurious holiday prize package. Jayson put his stamp on three high-end items: a red retro refrigerator, a classic mid-century modern chair and ottoman and a sleek “46 LCD TV. Jayson incorporated the Heineken green and red…