The ingredients: a talented filmmaker, a charming model, a vintage 16mm camera. The result is an atmospheric image movie about a trip of 81 hours, exactly that period of time that a rose needs to grow and thrive, and this is also the source of inspiration of the name of the fashion label “81hours”.

‘Aaron Rose’ created the vision of the journey. The filmmaker, curator and writer is an art luminary, his New York gallery is legendary and the movie and book publications already reached a cult status. The protagonist is the beautiful model muse ’Frankie Rayder’, staged as traveler in California, at the Silver Lake. The motto: “81hours in one suitcase”.