The world’s most iconic vodka launches ABSOLUT® LONDON, the biggest and most high profile city series edition ABSOLUT has ever released. The latest limited-edition from ABSOLUT is a collaboration with one of the UK’s leading graphic artists, Gorillaz’ Jamie Hewlett. ABSOLUT LONDON celebrates the vibrant cultural city, capturing London’s creativity and rich style heritage in a unique bottle design which goes on sale in Selfridges and Harvey Nichols on 1st March 2012.
Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and 80’s Casual.
“London has such a fascinating and rich history which has inspired me over the years. For ABSOLUT London I chose to re-create 7 iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London’s culture at the time.” says Jamie Hewlett.
To celebrate the launch, ABSOLUT will be offering consumers the chance to win one of 50 bottles via Instagram from the 9th of Feb. There will also be the chance to buy one of only 50 unique ABSOLUT London collectors gift packs, which go on sale on 22nd March. More information can be found on www.facebook.com/ABSOLUTUK.