adidas FANATIC 8
adidas is pleased to announce the 8th installment of the annual FANATIC soccer tournament to be held Saturday July 25, 2009. Twenty four teams will turn out to compete for this year’s title and special prizes that will be awarded to the winning team, runner-up, and those with the best customized jerseys and best team spirit.
FANATIC was created in 2002 as an immersive experience of soccer and community in New York. The objective from the beginning has been to create a supportive environment that would provide the necessary conditions for the “activators” of New York City to embrace playing soccer. The tournaments themselves were approached in the same way you would curate a group show, seeking like-minded artists that would ultimately work well together, resulting in a movement that could, in fact, affect change. A “niche” group of magazines, local boutiques, artists, creative agencies, photographers, dj’s, restaurateurs and record producers have been brought together for the past seven years, creating a new kind of soccer community.
This year’s FANATIC teams include veterans such as Chinatown Soccer Club, Diner Old Boys, PSYOP, Bowery United, dGi Dillingers, CHEZ, REAL BIG, The Krauts, The Tokion Sports & Leisure Club, Vice FC, Nom de Hooligans, and Complex FC. Returning again are La Esquina, Fader, Opening Ceremony, The Smile, and United Bamboo. And finally, this year’s first time participants are Turntable Lab and Paper Shredders. Hosted by adidas & Metro Soccer, this year’s tournament will continue to honor the FANATIC tradition. DJ Neil Armstrong is back to provide the beats and Brother Jimmy will provide the much needed BBQ nourishment, while Heineken and Volvic Water will be provided throughout the day.
Saturday, July 25th
12:00 pm – 08:00 pm
Chelsea Waterside Park
(West Side Hwy @ 23rd Street)