Alakazam continues to define a very unique direction as they take a very different approach to establishing the label. UK based Will Sweeney has turned Alakazam into a much sought after commodity in Japan after his exhibition at Undercover earlier in the year and his latest project includes Medicom Toy Life Entertainment with a collection that entails a tote bag, pillow and slipper making for a must have around the house so head over to hnyee.Store.