Finnish furniture company Artek celebrates 75 years of business this year, and to celebrate they are holding a series of events taking place throughout the year at locations across the world.
The first jubilee event is set to take place in Stockholm this month and the opening of a new Artek showroom. The opening will also see the launch of “Dress the chair!”, a worldwide campaign to celebrate the quality and craftsmanship of Artek products.
Artek has invited a series of renowned designers and artists to take Artek’s classic armchairs and re-dress them in unique ways. The Stockholm event will see designer and brand consultant Ilse Crawford (Studioilse) vision of the iconic Armchair 400 designed by Alvar Aalto. Affectionately nicknamed ‘The Tank’, the armchair was first shown at the Milan Triennale in 1936 and Crawford’s version will honour Artek’s roots. Also on display will be fabric designer Fanny Aronsen’s tactile and colourful fabrics used as covering for iconic Artek armchairs, as well as demonstrations from Artek’s master upholsterers highlighting the skilled craft.
After Stockholm the “Dress the chair!” exhibition will travel to Milan, New York, Sydney, London, Tokyo and Helsinki. Along the way, new artists and designers will be invited to participate in the campaign, and their personal visions will be published one by one as the campaign reaches each new metropolis. As the tour ends in Helsinki, with all the pieces on display at the final show.
When Artek was founded in 1935, a Manifest was drawn up, inspired by Functionalism. The vision was to interconnect modern visual arts, rational furniture production and popular education. The philosophy of Artek has been moulded by strong and talented people whose ideologies and radicalism are today more vibrant than ever. Artek’s original values – long-term durability and high quality combined with a clean form language – are still the company’s driving forces.
Vsit the Artek website for more information on upcoming cities and dates.