A few years back an application was launched that would allow you to view your favourite sites without the advertising banners, the banners were replaced by pieces of art. Now, the same functionality is being developed for the real world. Sick of billboards everywhere you go? Public Ad Campaign and The Heavy Projects has developed an ‘Augmented Reality Advertising Takeover’ App that simply replaces billboard imagery with street art by the likes of Ron English and others when viewed through your iPhone or iPad.
Currently in BETA, stay tuned for more info soon.