Beck’s has launched its latest artist affiliated project, bringing together six of the world’s most exciting contemporary artists to create a new run of ‘artist’ labels for 2013. The latest crop of creatives to be involved with the project include Kid Cudi, Marc Eckō, Willis Earl Beal, The Date Farmers, TM Sisters, and William Hundley, with each artist chosen on account of their groundbreaking, multi-disciplinary approach to art and music. The artwork will be displayed on a total of 13.2 million labels – effectively the world’s largest stage to showcase these artists. Check out Beck’s exposé of the artists and their work in the video below.