Bigelow Tea Presents “While You Were Steeping” Feat. Geoff McFetridge
Props to Bigelow Tea for marketing their product in such creative ways. The brand introduces the inaugural episode of “While You Were Steeping,” a new web series that explores what can be “created, imagined, or crafted in the time it takes to steep a cup of tea.” Turns out, it can be quite a lot, as L.A.-based artist Geoff McFetridge demonstrates in the video above. The series promises about four vids a year, each of which will focus on a different artist creating around a cup of tea.
While You Were Steeping