Swedish brand Denim Demon has taken a rather unexpected step into the spirits market. The selvage brand is launching their own Schnapps which have been named with inspiration from their two most popular jean styles, the Aajja and Aahka (meaning Grandfather and Grandmother.) The first brew called Aajjavit is flavored with cumin, fennel and oaky, barrel-aged whiskey. The second brew Aahkavit, is a lighter and more crisp mix, infused with cumin and dill. The snappes is intended to be drank straight-up and chilled.

Source: HB