Land Rover and Architectural Digest Climbing Up Installation Preview
Here is a short insight into an installation conceived by Land Rover and Architectural Digest that is centred on the 2013 Range Rover. Entitled Climbing Up, designers Matthias Hollwich and March Kushner have incorporated the same aluminium material applied to the 2013 Range Rover vehicle with the image above the artists drawing of the art piece. “This spectacular public art installation speaks to the physical properties of high-strength aluminum, as well as the design aesthetic of the 2013 Range Rover and we’re excited to see how it draws attention and discussion to our next generation Range Rover” Land Rover’s brand representative Kim McCullough explains. The large installation will be unveiled in New York City’s Meatpacking District on June 6. Be sure to check it out for yourself if you’re in town.
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