Dieter Rams’ Principles of Good Design is a short video that is the outcome of Vitsoe and Cool Hunting discussing the elements of Dieter Rams’ renowned attributes to the world of design. Having collaborated with Vitsoe in the past, Dieter Rams’ 10 rules have since become an important part of the fundamentals of industrial design. Listen to Mark Adams of Vitsoe as he provides us with an insight to the rules through some of Vitsoe’s own furniture and shelving designs.