Monocle Magazine is perhaps one of the most fascinating publications in existence, making this move that much more interesting with a branded news stand opened in Fitzrovia, London.

“In June, Monocle opened its inaugural branded news outlet in Fitzrovia, London. The new-look Charlotte Street News bears the magazine’s livery inside and out: a signature awning protects browsers from the vagaries of the UK weather, and slick Monocle-black strips divide the shelves of titles within – making for a smarter way to consume printed matter.”

Thanks to Selectism for the heads up.