All going according to plan, we are look at the upcoming FUJIFILM X10, one of the most highly-anticipated products from the Japanese company that dates back almost 8 decades. The X10 has been rumoured to feature a 4x zoom lens with a f/2.0 aperture alongside of retro, vintage-influenced styling. The X10 could see the middle ground of cameras shaken up with the balance between performance and affordability met with great distinction.