James Perse has made a name for himself (separating the fact his father created Maxfields) by making things very simple, casual, quality and luxury. Perse, understanding how a luxury brand furthers itself by expanding product offering and branding, has taken his philosophy from fashion to furniture.

There are three separate collections NorCal, Los Angeles, Malibu, and Brentwood. Persedraws inspiration from each setting to make a collection that fits the lifestyle of its respected location. The Malibu collection is made up of fine wood basing and lounge fabric; the collection is meant for outdoor deck moment of relaxtion. Both the NorCal and Los Angeles collection look modern and elegant. NorCal is not as prominent in its lines as LA but the collections hold the same divide between comfortable and designeffective. All collections are only available at the James Perse boutiques.

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