LEGO for MUJI
Part of MUJI’s concept is to go to the boundaries of design while maintain their simple philosophy layed out which has made them a staple not only within Japan but also elsewhere. This latest project with the iconic block maker, LEGO is one example of how MUJI can appeal to new consumers as well as excite existing ones. The project has culminated in a collection of stationary items which combines LEGO’s traditional block’s in paper format providing something completely new to LEGO’s existing products.
Thanks to Yoshikage Kajiwara for the info.