The new Levi’s campaign has taken the brand back to it’s heritage roots with its authenticity, sexy appeal and freedom. Combining strength, love, equality and capability Levi’s set out to prove their already existing popularity. Put together by advertising genius Wieden + Kennedy, the campaign is shot by world class phototgrapher Ryan McGinley. With an outstanding result, have a look at the advert and extra images by Ryan here.

Images from HighSnob