Levi's Lefty Jean by Takahiro Kuraishi | Video

Levi’s Japan have released a video giving great insight into the brand direction and aesthetic of the highly anticipated Levi’s Left handed Jean collection from Kazuki Kuraishi (fragment design) and Takahiro Miyashita (Number(n)ine). The monochromatic┬ávideo, directed by Azuma Makoto together with Takahiro Kuraishi, features an English narration of a poem about left handedness over dark layers of chaotic guitar reverbs and distortions.┬áThe collection is scheduled for release on the 29th of April, 2010. Take a look at the video here.

Info: levi’s JP