Renowned watch label Ikepod provide illustrious designer Marc Newson with a canvas of mass proportions with the iconic Hourglass design. Here is a great film that documents the process of creating the watch with the film directed by Philip Andelman, music director by Beyonce, Jay-Z and Band of Horses this makes for a must watch.

“The hourglass is ancient, just like the wheel,” Newson muses. “It embodies the quintessence of time.” Andelman spent two days at the GlasKeller factory in Basel filming the arduous craftsmanship behind the piece; each model requires a day to make, comprises highly durable borosilicate glass and thousands of metallurgical nanoballs, and is available in a ten- or 60-minute version. “I was surprised by the malleability of the glass; how they could bend and mold something that seems so strong yet so fragile,” Andelman says. “There are so many paradoxes at play, and I found that really poetic.”

Marc Newson for Ikepod
on Nowness.com.