Mercedes-Benz #Untamed Digital Photo Installation
Countless Instagram photos are created every second. Photos that reflect particular points of view in the life circumstances of different people.
But which motifs are really unique? Mercedes-Benz and the new CLA were looking for Instagram photos with that uniqueness. That are new. “Untamed”.
Users from all over the world were asked to take part on www.untamed-installation.
Mercedes-Benz collates these extraordinary views in #Untamed. A digital photo installation of a special kind.After the premier in Paris in April 2013, here and now the most outstanding photos are transported into an urban loft space, but completely restaged: white, neutral. A constant with endless individual perspectives in which the white is then revived by real word sceneries and imaginary space-expanding illusions, inspired by the users’ Instagram photos. For more info head to mercedes-benz.com.
February 13, 2014
February 7, 2014