Last weekend saw Nike launch Feel London, a 10-day program of innovative installations, workshops and workouts at their 1948 space in Shoreditch, London. Celebrating the launch of Nike’s new Hyperfeel running shoe and inspired by its Flyknit dynamics, Feel London is the culmination of the Nature Amplified exhibition that has traveled the world over the past few months. Providing a stunning backdrop to the workshops and events taking place is an interactive exhibition made up of four indiviudal installations, from some of the world’s leading multimedia artists. Featuring Universal Everything (interviewed here), Daniel Widrig, Quayola & Sinigaglia and Rhizomatiks, the installations immerse visitors in a jaw dropping interactive experience, inspired by the fit, flex, freedom and feel of the Nike Free range. If you’re in London, don’t miss it.

Feel London runs at 1948 until Sunday, October 20, 2013.