Nike Sportswear turns its attention to American Football, but in Nike Sportswear style, the brand looks towards the underground cultures that exist within sports culture…”When Chico Benymon gets some friends together to play football, he doesn’t take things lightly. Now a Los Angeles institution, the Entertainment Flag Football League is a crossroads for sport and culture, where Hollywood meets the Gridiron. 3 championships and 11 teams strong, Chico’s flag football league has become an all out war – among friends of course…”