Following the successful summer launch of Nike Sportswear’s first stand-alone retail location in SoHo neighborhood of New York City, Nike Sportswear will be opening its doors in Shibuya, Tokyo, Japan. Japan’s Nike Sportswear store, will offer exclusive product which consists the usual innovation we have come to expect from Nike Sportswear. While there is welcoming news in the form of a new “NIKEiD Studio” service, which allows consumers to purchase footwear designed exclusively by Nike’s creative partners. To boast the elevated retail experience this will also be the only location in Asia that you can find the entire NSW Collection under one roof.


NSW, a pinnacle apparel collection within the Nike Sportswear line, is the apex of what Nike Sportswear represents. “The NSW collection is steeped in Nike’s sports heritage and remixed with cutting edge engineering, craftsmanship, and modern design,” Dermott Cleary, Vice President, Nike Sportswear adds. “We’re putting the best of our entire collection under one roof in Tokyo, so consumers from all over the world can access it.”

A new and innovative interpretation of the existing NIKEiD Studio experience, The “NIKEiD Studio” will provide consumer access to exclusive footwear designed by Nike’s long-term creative partners. This “NIKEiD Studio” project will enable these creative partners to share their designs directly with the consumer. The “NIKEiD Studio” will release a limited run of released styles starting in Holiday season. The Nike Sportswear Store will celebrate its opening with a party on the evening of October 10th. Over two thousand invited guests will see the event venue transformed into a sports stadium and be the first to experience the store before it opens the next day to the public.

Nike Sportswear Tokyo Store
6-14-5, Jingu-mae, Shibuya-ku, Tokyo