To celebrate the launch of NIKE78‘s online gallery which is going live 30th May, coinciding with the original date in 1978 when Nike became the brand we know it to be today, using sport as their inspiration, 78 creatives from multi-disciplined backgrounds worldwide have been asked to challenge the function of a pair of Nike Shoes. The outcome of creation is amazing! The outcomes of which, shall be showcased in September as part of this year’s London Design Festival.

“The festival is a platform for the widest spectrum of design disciplines, brought together as a unique annual programme and we’re delighted NIKE78 will be part of what we’re doing in 2010 – we anticipate a great show.”

William Knight, Deputy Director, London Design Festival

See a few of the examples below..