OHWOW Pop-Up at Cappellini NYC Designed by Rafael De Cardenas
Architect and designer Rafael de Cárdenas has once again partnered with OHWOW to create a festive pop-up shop in Cappellini’s flagship showroom on Wooster Street in SoHo. His newest retail project marks the second OHWOW venue in New York after the highly successful OHWOW Book Club on Waverly Place in the West Village.
Consistent with de Cárdenas’ signature graphic design aesthetic, the pop-up shop relies on bold lines, color and contrast to transform the candy cane and gift wrap inspiration into a contemporary and exciting venue for customers.
The design of the temporary pocket-sized structure alludes to a cellophane-wrapped present. Customers are immersed in a kaleidoscope of brightly-colored, crisscrossing translucent bands, giving them the sensation of being inside an oversized gift. Chairs from the Cappellini collection are also wrapped in colorful materials and serve as pedestals for OHWOW publications from Ari Marcopoulos, Hanna Liden, Neck Face, and Rosson Crow, among others.
Contemporary artists, among them Terrence Koh, Jim Drain, and Scott Campbell, have been commissioned to create unique hand-painted holiday ornaments, which will be on display and for sale on triangular towers outside the pop-up.
The OHWOW Cappellini pop-up shop will be unveiled on November 19th and will remain open throughout January 2011.