Its been announced that Pharrell Williams has joined the Karmaloop team as their creative director. The Karmaloop TV network will be launched later this year with a focus on the audience of kids that have grown up on the internet. The network will feature original content as well as movies that have shaped this generation of 18-to-34-year-olds. Stay tuned for the launch and check out what Pharrell has to say in the video below.

Source: Hypebeast