typeface

Working as a visual designer has really opened my eyes to the world of the minute. You figure the normal everyday person doesn’t understand why a certain ad causes them to react in a certain way, or why they can’t get the visuals from their favorite album cover out of their heads. The visual presentation of type seems simple, yet in the hands of the right person becomes a avenue for messages utilized by designers of all mediums. For director Justine Nagan the important of the visual written word first struck upon her chance visit to Hamilton Wood Type Museum in Two Rivers, Wisconsin.  Housing 1.5 million woodblock letter forms the museum represents the significance of American history in type. Typeface focuses on the the museum’s history as well as its struggle to stay afloat in the age of digital reworks and production. The movie’s trailer focuses on the acting Director of the Museum Greg Corriga as well as its volunteers. A fascination story not just for those who are interested in design but the preservation of americana history. More can be found out about the film through Kartemqun Films.

[youtube width="640" height="385"]http://www.youtube.com/watch?v=oAHQ2AGtZr8[/youtube]