Dewey Nicks ‘Strong is Beautiful’ Video
Photographer and filmmaker Dewey Nicks has been working on ‘Strong is beautiful’ for a year now. The video is a short based on the Women’s Tennis Association’s Strong is Beautiful campaign and features the likes of Serena Williams, Li Na and current world number one Caroline Wozniacki, amongst 40 of the biggest names in the women’s game.
“Shot with a 600-frames-per-second Phantom EFX camera, in temperatures over 100ºF, the stars were captured fresh from battle in between rounds at tournaments across the US. Seeking to champion each player’s unique strengths, Nicks highlighted their signature strokes in slow motion. “There are things your eye doesn’t perceive,” he explains. “Once you slow it down you realize how extraordinary the shift of weight or position of the racket is.” Proclaiming it to be the best project he has ever worked on, the enthusiastic Nicks held nothing back, even taking a ball to the neck in the effort to get the perfect shot.” – Nowness