Popular denim and fashion brand Acne have just announced a new furniture collection, which sees them take the chairs of Carl Malmsten, twist the designs and cover them in denim. Whilst this may seem like a strange move, those more familiar with the company will know that they started life as a brand advertising and graphic design firm, their move into fashion came when they created a short collection of jeans to give as gifts to prospective clients as a way of highlighting their skills, so a sideways move into a another design field isn’t so weird after all.
Launched yesterday at the Hotel Pozzo di Borgo in Paris (the former home of Karl Lagerfeld) Acne’s Creative Director Jonny Johansson explained the inspiration and concept behind the range:
Carl Malmsten was one the most archetypal Swedish furniture designers from this group, and his work is extremely personal as i grew up surrounded by his pieces at my grandmother’s home. I began to research his work more in-depth and i came across the Nya Berlin (New Berlin) Sofa. The Nya Berlin was an archetypical piece of Malmsten’s design and was created for use in the Swedish consulate in Berlin. it has not been in production since 1949, so it was really inspiring to work with. with this sofa as a reference, I started to look at how we worked architecturally, instead of just treating say the upholstery. I decided as an alternative to objectify its form from a perspective play. As we do with fashion we played with proportion, lineage and structure – stretching, squashing and pulling the simplistic shape to create new sculptural forms. And why we chose to dress it in indigo? Denim is our heritage and i thought it was super interesting to treat the upholstery in the same way we approach our jeans – by washing bleaching and hand-dying the pieces to create very bespoke finishes. I just love how the fabric changes and grows with time. For me denim is always fashion.