Video is becoming the new way in which brands are now launching their collections and new products online. A great way to get a full bodied feel for what the product and brand stand for, where they come from and where they are wanting to go. A way for them to be perceived in a fuller light alongside music, visuals and sometimes script. Comme des Garcons have just launched their new fragrance called ‘Wonderwood’ with which they have released this short film to go with, Directed by the Brother Quay.
It’s very clever and imaginative. Watch ‘Wonderwood’ short film below.
Video from LOVE