For the past couple of years FALSE has been synonymous for their high quality, art infused t’shirts. Being one of the only labels out there at their level still honing the art and craft of hand-screen.
In their latest news, FALSE have re-invented themselves once again, doing away with their seasonal releases and moving towards an organically growing (evergreen) catalogue of artworks on tees for what they call “walking canvases”. Further moving the brand into the higher echelon of exclusivism, FALSE have also repositioned the new physical retail experience of the brand for the Japanese market with international sales to be controlled and sold exclusively through their E-Store.
This huge move goes hand in hand with the duos dedication to quality over quantity and passion over profit, their works as always come individually hand-screened & hand-finished by the duo themselves. FALSE aim to make the new brand experience an artistic expression rather more than a fashion statement. The organic catalogue is entitled “Everything Is FALSE…” and begins with 7 amazing mixed media designs, we will keep you updated with the rest of the additions to their catalogue over the following months including the exciting new foray FALSE has placed themselves in. All designs shown here can now be purchased at the FALSE E-Store.