George Lois iconic Esquire Covers has been released as a book by the same name, the exhibition held at The MOMA, has been documented for all to look back on.

“George Lois, who led advertising’s creative revolution in the 1960s, was hand-picked by the legendary editor Harold Hayes to convey visually that Esquire—a leading proponent of another creative revolution of the time, New Journalism—was on the cutting edge of profound changes in American culture. With images of JFK, RFK, and Martin Luther King, Jr. watching over Arlington National Cemetery; of Richard Nixon under the makeup-artist’s powder-puff; and of Muhammad Ali as the martyred Saint Sebastian, he did just that.”

A truly iconic look at one of the most important movements in creative culture. Available at Assouline for just $50, if you’re going to make one purchase this week, this should be it.