I receive a lot of generous gifts at my door, but yesterday I unpacked one of the most impressive yet. HQ37A is the book edited and published by Slam Jam about the new Head Quarter of the company in Ferrara, designed by the worldwide famous Swiss studio Diner&Diner.

The volume starts with a landscape panoramic view shot by Joel Tettamanti. A perfect surround for the intro written by Pierre Alain that tell us about his first visit to the building.

After a first part dedicated to the HQ technical details, the book is divided into four chapters performed by four great photographers: three illustrious names from the architecture scene such as Christian Richters, Mario Carrieri, Pietro Savorelli plus the Slam Jam official photographer Marco Marzocchi. A photos roundup that immortalizes the HQ focusing on every particular by a different point of view.

HQ37A truly represents the soul of this concrete fortress that treasures on its inside 20 years of Slam Jam founder Luca Benini’s vocation for clothing, music and arts.