Releasing in its home land of Korea first, this high profile collaboration between Hyundai and Prada, is something we didn’t see coming. Hyundai, as a car company has grown mammothly in its distribution, but also in its credibility of late, and to add to its new found respect, aims to target a more luxury market. This special edition Genesis will also be available throughout China and the Middle East in limited numbers. “The special edition luxury sedan is distinguished by special paint – either Brown Moro, Blue Baltico or Black Nero – with a shark-fin antenna on the roof, offset by dark chrome trim and special 19-inch alloys. Saffiano parchment leather swaths the interior along with piano lacquer black trim and a rear-seat entertainment system.” – Autoblog.