Polaroid is well and truly back! The Impossible Project announced their mission last year to revive the Polaroid factory and put the forgotten film back into production and since then demand for the original cameras and film has gone stratospheric. So if you are one of those people fed up paying a small fortune for out of date film that never exposes from eBay then you will be delighted to hear that Impossible are about to launch their first batch of new film this week.
The PX 100 and PX 600 Silver Shade, monochrome instant film for Polaroid SX 70 cameras will be available from the Impossible Project website this Thursday (March 25). Each film will include 8 shots and will retail for $18 (£16).
A further 6 types of instant film compatible with Polaroid cameras are planned by The Impossible Project in 2010 including its first colour film due this summer and films for the Polaroid Image, Polaroid Spectra and Polaroid 1200 cameras later in the year.
Perhaps almost as exciting as the film itself is the packaging design it comes in. Like the deadstock film Impossible sold through Urban Outfitters last year it is designed by Paul Giambarba who worked on the design of the original Polaroid packaging. Rather than go down the obvious route of garish, wacky and retro graphics they have gone for a minimal black and white modern and stylised recreation of the original design. As you can see from the images below it’s quite a stunning reinvention and these are bound to become collectors items in their own right.