Here is an interesting short piece curated by FastCompany, who have sat down with Wieden+Kennedy’s leading man John Jay. John Jay speaks about the process, creativity how the company maintains key working relationships with clients along with particular criteria that should be followed for success. Most definitely very interesting and well worth taking time out to watch.

[youtube width=”620″ height=”400″]http://www.youtube.com/watch?v=EpfYPVzJohc[/youtube]