Renowned photographer Martha Cooper (THE NEW ORDER issue 2) has just released this new publication entitled “NAME TAGGING”. In her first book with MBP, Going Postal, Cooper documented postal stickers adorned with some of the best-known street artists’ work. With Name Tagging, she presents a dizzying array of “Hello My Name Is” stickers adorned with tags, the origin of graffiti and today’s street art cultures.
Name Tagging recognizes the variety and innovation of tags, crediting the form’s history while demonstrating how old-school methods breed some of today’s most exciting graffiti. Cooper’s introduction, artist interviews and colorful photographs make clear how artists famed and anonymous take advantage of the accessibility and practicality of name tag stickers. Name Tagging captures the artistry and audacity of these artists and their distinctive tags.
Interviews with ZEPHYR, COST, EDEC, CLAW, TWIST, SURE & FAUST, COSBE, ALONE, CAHBASM, OVERCONSUME and EARWORM reveal the history of this tradition as well as shed light on how some of today’s most prolific writers get up.
“Finding an unusual sticker is definitely more challenging than photographing it, but photography is an excellent way of preserving this very ephemeral art form,” says Cooper. “Tags written with markers on name badges enable the intricacies and aesthetics of their styles to be studied and appreciated – that’s what this book is about.”