Illustrator Matt Stevens has begun a two month long initiative to help raise finances for production and publication of his new book, MAX100. Founded when Stevens drew what he believed to be the ideal Nike Air Max sneaker, this then triggered him to pursue more drawings, 60 in total. By teaming up with Kickstarterin the hope of creating a book of 100 original sketches, Stevens has partnered with Kickstarter to entice people to invest in this endeavor. Pledges can be purchased at varying levels and range from a signed slipcase and canvas prints to a live speaking engagement with the artist himself.

Thanks to Nice Kicks for the info.