Mercedes-Benz CLA #Untamed Installation
#Untamed is a unique digital Photo installation to be hosted in Paris in April, 2013, comprised of a collection of extraordinary Instagram photos from around the world.
Inspired by the new Mercedes-Benz CLA, the installation aims to present impressive projections of the most inspiring photos to an international audience of art enthusiasts and translate the individual, digital style of each participant into real life.
The #Untamed Score shows how different each individual’s style is from all the other participants. Following the campaign’s creative principle “The natural enemy of the average” or “Nature’s answer to commodity”, the whole installation will portray a rotating series of pictures subject to continuous change.
Instagram photos can be uploaded to the website www.untamed-installation.com.