Countless Instagram photos are created every second. Photos that reflect particular points of view in the life circumstances of different people.
But which motifs are really unique? Mercedes-Benz and the new CLA were looking for Instagram photos with that uniqueness. That are new. “Untamed”.
Users from all over the world were asked to take part on www.untamed-installation.
Mercedes-Benz collates these extraordinary views in #Untamed. A digital photo installation of a special kind.After the premier in Paris in April 2013, here and now the most outstanding photos are transported into an urban loft space, but completely restaged: white, neutral. A constant with endless individual perspectives in which the white is then revived by real word sceneries and imaginary space-expanding illusions, inspired by the users’ Instagram photos. For more info head to mercedes-benz.com.