Jordan Seiler and Eastern District Gallery were behind a different kind of advertising takeover yesterday. Artists were called upon to cover 120 existing billboards around NYC with their own work, turning New York into an expansive gallery. It’s an impressive concept and at the same time very ambitious. “NYSAT was organized as a reaction to the hundreds of billboards that are not registered with the city, and therefore are illegal. While illegal, these violations are not being prosecuted by the City of New York, allowing the billboard companies to garner huge profits by cluttering our outdoor space with intrusive and ugly ads.
After the illegal spots were white washed, late in the day yesterday over eighty artists transformed these spaces into personal pieces of art.” – Wooster Collective.