Nike Sportswear has just announced an exciting initiative with Lance Armstrong in which the two will team up to present Stages, which launches this Saturday, March 7, 2009 at the Montalbán Theater. This new project will see participation from more than 20 of today’s most exciting and prominent artists who have put their great talent to use to create art work for an exhibition that will eventually be put up for sale to support the Lance Armstrong Foundation (LAF).
As part of the festivities on Saturday, a 2.2 mile bike ride will take place with 700 cycling enthusiasts and it will be led by none other than Armstrong himself. The bike ride will begin at the Children’s Hospital in Hollywood and it will end at the Montalbán Theater where guests will be treated to an unveiling of a new collection of Nike Sportswear apparel and footwear designed to celebrate human potential and overcoming adversity. Be sure to stay tuned for coverage of the event.