In its first Advertising campaign Edun has appointed Ryan McGinley to direct a short film for them entitled Beautiful Rebels. McGinley casted six species of African Butterflies in addition to Bradley Soileau and Charlotte Free to show off Edun’s Spring 2012 Collection. The brand was started in 2005 by Bono of U2 fame and his wife Ali Hewson which is well known for its charitable causes and producing some of its clothes in African countries.

Ryan McGinley’s Beautiful Rebels on