As Stages and the Livestrong message makes its way to New York City on the 30th of October for a 3 week stop at Deitch, we bring you a video interview with the great Ed Ruscha about his work on this project, inparticular with regard to his iconic image used for much of the promotion of the show. A rare interview with one of the greats. Find out more here.

Stages Ruscha from Adam Bryce on Vimeo.